Future-Proofing Your Business: Insights from Zig Serafin and the Consumer Trends Report

Keith Bilous discusses how to future-proof your business by adapting to market changes and clarifying your purpose. The episode emphasizes continuous innovation, fostering self-awareness, and investing in talent. It covers the importance of a growth mindset, performance metrics, and customer obsession as the new customer service. Insights from Zig Serafin of Qualtrics and the Consumer Trends Report are shared, along with strategies for leveraging customer experience to improve operations and treating employees as valuable customers. The episode concludes with thoughts on creating a virtuous ecosystem.