How CEOs Build Confidence and Navigate the New Rules of Advertising

Key Points

• Marketplaces benefit from strong network effects, especially when they create significant new revenue opportunities for sellers and maintain a high level of fragmentation among buyers and sellers.
• Chief Executive Officers can build lasting confidence by adopting a patient, strategic approach that involves understanding company culture, picking battles wisely, and engaging stakeholders at the right time.
• The advertising landscape is evolving, with brands now focusing on product stories, trusted differentiation, expanding into new universes, and creating repeatable systems for sustained growth.